Hidden from sight,
chickens suffer.

Let’s change that.

It’s a world away from the innocence of Play School.

The chicken industry works hard to hide the shocking truth of what really happens behind the doors of factory farms.

Chickens now grow so rapidly their legs often can’t support their unnatural, heavy bodies, causing chronic pain and significant suffering.

This isn’t good enough. It’s time for Aussie chickens to get a better life.

By adopting improved welfare standards, we can ensure chickens no longer suffer from poor genetics and rapid growth, and we can give them more space and enrichment for a higher quality life.

Join the call for better chicken today.

Read more.

Help chickens now

Add your name here to show food businesses and the chicken industry that we want them to keep up with progress for animal welfare.

Image: Farm Transparency Project

Behind closed doors, hidden from your view, is an animal welfare emergency.

Every year, over 700 million chickens bred for meat are raised and slaughtered in Australia. Most of these birds lead short, miserable lives.

Food companies have the power to end this needless suffering - and around the world over 600 have already committed to doing better for chickens. 

We’ve already seen consumer pressure for better chicken welfare standards work – with eggs. Now, most eggs sold in Australia are cage-free. Coles and Woolworths have both committed to stop selling cage eggs by 2025. All state and territory governments have committed to phase out battery cages by 2036. This only happened because people like you took action and demanded better!  

Together, we can create the same positive change for chickens raised for meat!